AT&T Announces $50 GoPhone Unlimited Plan
Starting June 26th, AT&T customers now have the option of signing up for the $50 GoPhone unlimited plan. The plan covers unlimited talk, text, and web for $50. The plan does not require a contract, and users can also text Canada, Mexico, and 100 additional countries.
Existing and new GoPhone users can take advantage of the new pricing. Customers interested in smartphones can choose unlimited talk and text for $50 and select one of three data package options from $5 to $25.
Judy Cavalieri, vice president of Voice and Prepaid Products stated in the official press release,
“GoPhone provides customers a unique opportunity to experience the dependability and availability of AT&T’s national wireless network with no long term commitment.”
You can learn more about where to purchase AT&T GoPhone plans here.
For once I’d like to see a merging plan making the headlines that doesn’t revolve around unlimited anything. Sure, data, and money upfront for big usage is where the providers make their money, but not everybody is besotted by having a phone perpetually stuck to their ears. You take seniors for example; in the prepaid market only tracfone is offering them something semi decent and cheap through it’s SVC plan. No one else is even looking to get bothered in that market. Why? Are the margins so small it’s not worth the bother?
Well, for one tracfone is an MVNO, and the SVC phone you speak of actually makes sole use of AT&T’s towers, and infrastructure – so much so you might be forgiven saying that the plan is a cheaper prepaid version of an AT&T product. So in a way they are making marginal profit anyway from the reseller point of view. What interests me, is how tracfone can still manage to sell so much cheaper than what AT&T do for their own clientelle. But then again, with AT&T owning close 25% shares in AMX, everybody wins.