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Instagram Creator Profile vs. Business Profile

I logged in to my Instagram profile today on a new phone (we can’t talk about the phone just yet, but videos coming soon 🙂 ) and was greeted by a small popup asking me if I wanted to switch to the new “Creator Profile”? Now, like most “creators,” I have always used the Business Profile option for my Instagram account since, unlike the only other option, the Personal Profile, it has some analytics available to allow you to optimize content, engage with users, and, well, treat it more like a business. It seems though that Instagram wants to change …

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Did Google Just Circumvent Apple’s iOS 11 New Anti Ad-Tracking?

Apple has implemented yet another feature in iOS 11 to disrupt advertising. This time, they have added a feature that stops third-party cookies from being stored on your device for more than 24 hours. What this means as a user is that those ads that are following you around about the shoes you looked at but didn’t buy will stop following you after those 24 hours. What it means for advertisers, is a whole lot of money being lost on their retargeting campaigns (often the most successful type of campaigns for a lot of eCommerce companies) and on being able …

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Your Phone’s Mic Could Be Used to Listen for TV Commercials

Back in 2015, a company called SilverPush ended up abandoning a technology that they had created that allowed app developers to use the microphone of a phone to listen for high-frequencies sounds within television advertisements to determine if a user ever watched said television ad. The idea being that one could then serve that user ads for the product from that show later on in the same type of retargeting that I’m sure we’re all used to seeing from Google and Facebook, etc. (You know, when you go to look for a product and then leave the site only to …

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YouTube is Spending Millions on Free Original Content

YouTube just announced at NewFronts (a video ad convention here in NYC) that they are now going to be offering new, premium content on the site with top celebrities and creators for free. Kevin Hart, Ellen DeGeneres, Katy Perry, Demi Lovato and Ryan Seacrest have all announced that they will be creating some of these premium shows for YouTube at launch and top creators like Rhett & Link and the Slow Mo Guys are also on board. What makes this different from the normal channels we see on the site already? YouTube is funding it. Bloomberg reported, that funding will …

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Instagram Added A New Slideshow Feature, Here’s Why

You might have noticed a new option in your Instagram uploading options recently. There’s a new button that says “Select Multiple”. Essentially, this now allows you to add up to 10 photos or videos in one post. They’ll all share one caption, set of comments, but users can swipe through them and see the other photos. A few friends of mine noticed the change and while there was some initial interest in the new feature they all (including some people who make a living off of Instagram) eventually started to wonder why anyone would want to use such a feature. …

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