How to Obtain a Top Ranking App in the iOS App Store
Are you a developer that wonders how in the world people rank their apps Top 10 in the iOS App Store? Well, this post may clear up some of your questions. In order to rank in the Top 10 of the iOS App Store, an app must achieve a high number of downloads within a 72 hour period. App marketing campaigns can super charge an app’s rank by buying up a large number of downloads in a short period. The number of downloads you obtain within the last 24 hours of the first 72 hours that your app hit the iOS App Store have the most impact on how the app ranks.
While the thought of buying downloads may seem unconventional the added benefit is that purchased installs increase app visibility and attracts potential users as a result. So, by initially buying downloads you will also increase your chances of gaining users organically.
The downside? Buying downloads isn’t cheap. For example: it takes approximately 80,000 installs to reach the top 10 overall position in the U.S. App Store. In the UK – it takes 26,000 installs, in Germany – 15,000, France – 13,000, Italy – 11,000 and in Spain – 7,000 installs. You can read more about TradeMob’s analysis here.
