HTC Recruits Actor Robert Downey Jr In $12 Million Marketing Deal
It looks like the union of Samsung and rapper Jay-Z isn’t the only marketing marriage on the block these days. According to a Bloomberg report, HTC will be recruiting none other than Iron Man actor Robert Downey Jr. in a $12 million marketing campaign. Robert Downey Jr will appear in HTC promotional campaigns as himself and will also play a deciding role in certain creative aspects.
Disney announced today that Downey has signed onto do Avengers 2 and 3 so his name will most likely be in the forefront of the public eye during the next two years that he has signed on with HTC. Let’s hope this is the kind of attention HTC needs to stay competitive with Samsung’s deep marketing pockets.