AT&T Claims Their iPhone 4S Is the Winner, Better Than Verizon and Sprint
It seems like only yesterday when Apple was exclusively going steady with AT&T, and if a consumer wanted to own an iPhone they had no choice but to take AT&T as part of the package. However, once Apple opened its courtship to Verizon, and then added Sprint– it really changed the competitive playing field for AT&T.
Now that consumers have more than one option, AT&T has to work extra hard to sway consumers their way when it comes to the ever popular iPhone lineup. Their strategy with the latest iPhone 4S device is basically to toot their own horn with claims that their iPhone 4S is simply better and faster than the competitors.
With the launch of the iPhone 4S slated next Friday for all three carriers, AT&T is hoping to convince consumers that their iPhone 4S will be the fastest variant available. Primarily, AT&T reiterates that the presence of HSPA 14.4 gives the iPhone 4S a theoretical download speed ceiling of 14.4Mbps, but only if you’re on an HSPA network. Unfortunately, Verizon Wireless and Sprint both employ EV-DO 3G networks leaving only AT&T customers to enjoy speeds over HSPA that are twice as fast, (so AT&T claims).
“We can’t wait for our customers to experience the incredible new iPhone 4S on our 4G network and enjoy download speeds of up to twice as fast,” said AT&T CEO Ralph de la Vega in a statement. “When you combine the nation’s fastest mobile broadband network with iPhone 4S, as well as our new pricing for iPhone 3GS and iPhone 4, we think we have the best iPhone line up in the industry.”
Continue reading below for AT&T’s full press release.
Only AT&T’s Network Lets Your iPhone 4S Download Twice as Fast
Upgrading and Preordering Easier Than Ever Before
Customers Can Enjoy Talk and Surf, Faster Speeds and Free Wi-Fi
DALLAS, Oct. 7, 2011 /PRNewswire/ — AT&T* today announced it will offer iPhone 4S on Friday, October 14. Only AT&T’s network lets your iPhone 4S download twice as fast, as well as talk and surf at the same time. iPhone 4S will be available for a suggested retail price of $199.99 for the 16GB model,$299.99 for the 32GB model, and $399.99 for the 64GB model. Customers can preorder iPhone 4S today. In addition, AT&T will offer iPhone 4 at $99.99 for a new 8GB model.
AT&T is also the only U.S. carrier to offer iPhone 3GS – now available for free online and in AT&T stores, with a two-year term commitment plus voice and data plans, while supplies last.
iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud, a breakthrough set of free cloud services that work with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.
“We can’t wait for our customers to experience the incredible new iPhone 4S on our 4G network and enjoy download speeds of up to twice as fast,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “When you combine the nation’s fastest mobile broadband network with iPhone 4S, as well as our new pricing for iPhone 3GS and iPhone 4, we think we have the best iPhone line up in the industry.”
AT&T customers can easily check upgrade eligibility and preorder by visiting www.att.com/phoneupgrade. New customers can visit www.att.com/iphone. Preorders placed online will ship directly to the customer’s home with delivery as early as October 14 – eliminating the need to ever visit a store and wait in line.
“Our past experience with iPhone has taught us that speed is the name of the game,” said de la Vega. “The faster we help our customers, the better. The faster we ship their new device, the better. And – the faster their network – even better.”
In addition to speed, AT&T iPhone customers benefit from several other key advantages:
- The ability to talk and surf at the same time
- Access to AT&T’s entire national Wi-Fi network** – with nearly 27,000 hotspots
- Tiered data plans as low as $15
- Free calling to any wireless number in the United States with Mobile To Any Mobile
Pricing
AT&T will immediately make its best pricing available to new and upgrade eligible customers. Pricing includes:
Device New and “Upgrade Eligible” Customers Early Upgrade No Commitment iPhone 3GS FREE $250.99 $375.99 iPhone 4 8GB $99.99 $349.99 $549.99 iPhone 4S 16GB $199.99 $449.99 $649.99 iPhone 4S 32GB $299.99 $549.99 $749.99 iPhone 4S 64GB $399.99 $649.99 $849.99 All new and current iPhone customers who are upgrade eligible, plus existing customers who choose to upgrade early must agree to a two-year term commitment, and select an eligible voice and data plan for iPhone. AT&T is also offering iPhone 4 16GB and 32GB models at new, lowered price points of $149.99and $199.99, respectively, with a two-year term commitment plus voice and data plans, while supplies last.
Consumer Plans
AT&T customers can choose from data plans starting as low as $15 a month. Customers who add Unlimited Messaging to their voice package will automatically benefit from AT&T’s Mobile To Any Mobile feature – providing free calling to any wireless number in the United States. All iPhone voice and data plans include access to nearly 27,000 AT&T Wi-Fi Hotspots, plus nationwide long distance and roaming, Visual Voicemail and Rollover Minutes.
Additional news regarding iPhone 4S will be posted in the AT&T Media Newsroom at www.att.com/iphone_news.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.
4G speeds delivered by HSPA+ with enhanced backhaul. Not available everywhere. Deployment ongoing. Compatible device and data plan required. Learn more at att.com/network.
Twice as fast claim compares national average iPhone data speeds on AT&T’s network vs. other US networks.
