NVIDIA Calls Out Apple On Their A5X Processor Performance Claims

While Apple creates an undeniable buzz around their product launches, you can always predict a few things to happen at each launch event.  Anyone present at a product event will inevitably see their fair share of slides, charts, graphs, and sometimes facts that are not strongly supported. This is exactly what happened during Wednesday’s new iPad launch event as Apple made a claim that its “A5X processor performs four times better than that of NVIDIA’s quad-core Tegra 3 processor when related to graphics”. That was it, just a chart showing 4X the performance of the NVIDIA tegra 3 processor. Many critics in the industry were quick to note the missing footnotes or supporting numbers that usually accompany a claim of that nature.

NVIDIA was quick to fight back as Ken Brown, a spokesman for NVIDIA, sounded off to ZDNet,

“While it was certainly flattering to be called out by Apple, the performance claims are sketchy without more data. We don’t have the benchmark information, and we have to understand what the application was that was used. Was it one or a variety of applications? What drivers were used? There are so many issues to get into with benchmark.”

So, will Apple respond to NVIDIA and provide the answers to their tough questions? We’d be shocked if they did, but we’ll be interested to see what happens on March 16th when NVIDIA gets their paws on the new iPad to do some rigorous benchmark testing of their own.

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